Terry Collins & Assoc., Toronto
Of the 18 science news releases produced in 2021, 16 were environment-themed: food waste, e-waste, oceans, biodiversity, dams, and floods. And one announced 14 living male relatives of Leonardo da Vinci, advancing a project investigating his DNA.
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These releases generated over 9,200 news articles, published at thousands of online news sites in scores of countries and dozens of languages, ~33 billion potential public impressions in all, according to the Meltwater news search engine, which estimates actual impressions via online news sites at 825 million. Millions of additional impressions were also generated via print newspapers, magazines, radio, TV and social media.
With thanks to the researchers and collaborators behind these stories, and to the many journalists who covered them, the following releases were the most noted last year.